Fodda Brand Intelligence
Brand health & trend footprint across PSFK expert graphs with citable sources, not web summaries.
Versions
ai.fodda/brand-intelligence1.33.0latestunattributed1.32.1latest1.30.01.3.2Tools 49
get_my_account Check the current user\
list_graphs List all expert knowledge graphs the user can access — IDs, descriptions, authors, sectors, signal counts, and topic coverage (e.g. retail, tech, food, travel, fashion, beauty, sports). Use FIRST in any session to discover available sources before searching. Returns graph metadata needed for graphId parameters in other tools.
get_capabilities Returns Fodda\
list_analysts Lists available human agents and synthetic analysts (e.g. brand-cmo, brand-ceo, brand-cfo, human experts like Anu Lingala). To query a company-specific synthetic expert (e.g.,
search_graph Find trends, signals, and expert insights across 100+ curated knowledge graphs covering retail, beauty, tech, food, travel, sports, and 30+ specialist domains. Returns trend data with cited evidence, source attribution, and lifecycle stage (emerging/building/mature/fading) — not generic web summaries. If graphId is omitted, searches ALL accessible graphs in parallel (recommended default). Use for market trends, competitor analysis, innovation signals, consumer behavior, cultural shifts, or any topic where curated expert intelligence outperforms web search. Price: $20 per query.
get_neighbors Discover what\
get_evidence Get the source articles, case studies, and statistics behind a specific trend — with full citations and publisher attribution. Each item includes source URL, location, brand names, publication date, category, and a formatted citation. Use after search_graph when you need the supporting proof behind a trend. This is a direct lookup by trend ID — not a text search tool. Price: $0.50 per lookup.
get_node Get the full profile of a specific trend — detailed description, lifecycle stage (emerging/building/mature), signal strength, geographic scope, and all properties. Use when you need deeper detail on a single trend after search_graph returned a summary. Requires node_id from a prior search_graph result.
get_label_values List all brands, locations, technologies, audiences, or trends within a specific knowledge graph. Use to explore what a graph contains — e.g.,
discover_adjacent_trends Find trends similar to one you\
brand_tracker Build a complete Brand Intelligence Profile by searching ALL knowledge graphs for a specific brand. Returns trend footprint (which trends the brand appears in), competitive landscape (co-occurring brands ranked by overlap), cross-graph presence, evidence timeline, lifecycle distribution, and bundled supplemental signals (Google Trends, Wikipedia, Amazon, earnings). Use when the query is about a specific company or brand —
get_supplemental_context A standard layer for macro, institutional, and real-time market data. Call this tool when curated coverage is thin, empty, or when the query is explicitly demand/attention-shaped (e.g. to get search volume, economic series, or census data). It retrieves data from 80+ authoritative sources (Google Trends, FRED, BLS, Census, etc.) fanned out in parallel. Returns categorized data blocks with source attribution and metadata. Note: call after search_graph indicates thin/empty coverage via its coverage annotation. Price: $10 per query.
check_supplemental_status Check if market data gathering is complete and retrieve the results. Call this after get_supplemental_context — poll every 5-10 seconds until status is COMPLETE or FAILED.
get_domain_intelligence Search PSFK-curated domain graphs (retail, beauty, fashion, sports, consumer electronics, F&B) for trend intelligence with bundled evidence. No graph ID needed — searches all relevant domain graphs in parallel. Returns expert-curated trends with categorized evidence (statistics, case studies, analysis, interviews) and source attribution. Use for broad industry trend research, sector analysis, or when the query spans multiple consumer categories. Preferred over web search for trend-level intelligence because results are editorially structured, not algorithmically ranked. Note: Graph trends represent country-level and global signals; for city-level or regional sub-cuts, use get_supplemental_context.
get_expert_intelligence Search specialist knowledge graphs built by named strategists and industry leaders — contains proprietary analysis, expert interviews, and high-density statistics not available via web search. No graph ID needed — searches all expert graphs in parallel. Use when the query requires specialist depth, named-expert perspectives, or strategic frameworks beyond mainstream coverage. Expert graphs cover domains like macro strategy, wayfinding, design innovation, SXSW insights, and sector-specific research reports.
get_report_intelligence Search industry report knowledge graphs for published research findings, market forecasts, and quantitative projections from organizations like DHL, PwC, Delta, and specialist research firms. Returns structured findings with bundled evidence — not raw PDFs or summaries, but editorially extracted trend data with source attribution. No graph ID needed. Use for market sizing, competitive landscape analysis, and data-heavy research where published report intelligence is more authoritative than web search results.
search_statistics HARD NUMBERS only: specific figures, market sizes, growth rates, and quantitative data points across Fodda
search_insights NARRATIVE only: expert quotes, editorial analysis, and strategic perspectives on a topic — sourced from named strategists and industry leaders. Returns qualitative evidence (quotes, interpretations) with source attribution and parent trend context, NOT raw numbers. For hard data points, market sizes, and growth rates, use search_statistics instead. Works on ALL graphs. Use when you need authoritative voices, strategic framing, or analytical depth that web search cannot provide. Price: $0.50 per search.
draft_linkedin_post Draft a LinkedIn post about any topic, grounded in Fodda\
draft_linkedin_article Turn research into a LinkedIn ARTICLE (800–1,200 words) grounded in Fodda\
get_earnings_intelligence Cross-company thematic earnings intelligence from the knowledge graph and web sources. Use for multi-company comparisons (
get_earnings_divergence Cross-company analyst-management divergence detection from the knowledge graph (legacy-thematic). Surfaces where executives are deflecting, reframing, or avoiding specific topics — the gap between what analysts press on and how management responds. Use for
get_company_earnings The canonical per-ticker earnings source. Returns the full truth-layer record for covered tickers (517 consumer-sector companies) — analyst concerns, sentiment labels, strategic activity (marketing/retail/technology/sustainability), CEO intelligence, and validated consumer trends from Fodda\
get_validated_trends Returns market-validated consumer trends from corporate earnings reports cross-validated by Fodda\
update_user_profile Save the user\
toggle_graph_preference Enable or disable any knowledge graph, supplemental data source, or skill for the user. Use this when the user says
send_feedback Forward user feedback, feature requests, complaints, or prompt/answer quality issues to the Fodda team via email and Slack. Call this whenever a user shares feedback or expresses dissatisfaction — optionally include recent_prompt to capture the context.
sign_up_free_account Create a free Fodda Base account (100 API calls/month across ALL knowledge graphs) and send a confirmation email. GUARDRAIL: only call this AFTER the user has explicitly provided their email and asked to create an account — never sign someone up proactively or with an email inferred from earlier context. Can also pass profile fields (name, job_title, company).
brainstorm_topic Explore and brainstorm around a topic using knowledge graph connections. Unlike search (which finds what matches), this tool discovers what CONNECTS — adjacent trends, unexpected cross-domain links, key brands, and geographic hotspots. Use when the user wants to brainstorm, explore adjacencies, find inspiration, or understand the landscape around a topic. Returns a structured brainstorm map with territories to explore.
generate_visual Create a presentation-ready data visualization from research findings. Available chart types:
confirm_themes Confirm the selected themes to generate the interview questionnaire tailored to probe forward predictions, contrarian industry stances, and practical methodology edge cases for their live deep-dive interview. [FLOW VISUALIZATION - REQUIRED IF SUPPORTED]: You MUST render the onboarding path as a visual horizontal stepper using your client\
manage_scheduled_reports Create, list, cancel, update, pause, or resume scheduled intelligence briefings. Users can set up autonomous research that runs weekly (Mondays) or daily (Mon-Fri) at 9am in their timezone, delivered via email or Slack. Price: $20 per run. Supports topic research or brand intelligence report types.
read_url Extract clean text content from any URL. Use this when a user shares a link (competitor site, news article, client brief, trend report) and wants to cross-reference it against Fodda knowledge graphs. Returns structured text ready for analysis. Price: $20 per URL lookup.
deep_research_topic Launch an autonomous Deep Research session that combines Fodda knowledge graph intelligence with live web research to produce a comprehensive editorial-quality report. The Research Agent plans its own strategy, searches multiple graphs, validates with institutional data, and synthesizes into a narrative brief with inline source citations. Use for complex, multi-faceted questions that need both curated expert intelligence AND current web context — e.g., strategic briefings, market landscape reports, competitive deep dives. Price: $55 (light mode) or $100 (heavy mode). Automatically includes earnings-call intelligence and macro/supplemental data when the topic warrants it (public companies, sectors, economic conditions). You do not need to call the earnings or supplemental tools separately before or after.
check_research_status Check if deep research is complete and retrieve the final report. Call this after deep_research_topic — poll every 10 seconds until status is COMPLETE or FAILED.
consult_analyst Consult a named Synthetic Analyst expert who answers in their expert voice using their curated knowledge graph — one-off questions or multi-turn engagements (pass session_id back to continue). Synthetic analyst experts have a unique methodology, domain expertise, and analytical lens that produces insights distinct from generic search or standard graph queries. For company-specific executives (e.g.
consult_human_agent Consult an authorized Human Agent (Digital Twin) expert created directly with the named expert\
request_deliverable Commission a finished document from an analyst — a skill-based deliverable like a marketing plan, deck review, or trend briefing. Specify offering_key (see the `offerings` list on each analyst from list_analysts), a brief (2–5 sentences: audience, goal, constraints), and optional attachments. The analyst researches on your behalf, then produces the document in the background. Returns a job_id — poll with check_deliverable_status until status is
check_deliverable_status Poll a deliverable commissioned with request_deliverable. Pass the job_id from that response. Returns the current status (
begin_expert_onboarding Begin the Fodda expert onboarding process. Checks for connected Fodda credentials and provides the direct sign-in link (https://www.fodda.ai/join-experts) if unlinked. Instruct the agent/LLM to manage expectations immediately. When asking the expert for their topic focus first and then their recency window, explicitly explain the flow:
submit_basic_info Submit basic information (name, role, knowledge area, call price) for the expert onboarding process. IMPORTANT: Never display analystId, internal schema fields, or developer meta-instructions to the expert. Inform the expert:
expert_onboarding_research Kick off asynchronous background research on your public work for the expert onboarding. The identity is derived from your connector session. When beginning the analysis for stage 3 (indexing/reading back through conversations and meeting transcripts), explicitly reassure the expert:
submit_expertise_analysis Submit the analyzed voice study and expertise map JSON outputs from the LLM. Once submitted, render the visual horizontal flow stepper for stage 4/5 (
get_detected_themes Fetch the detected themes derived from the expertise analysis and background research. Reframe the introduction using the ACTUAL count of themes returned (themes.length):
get_onboarding_status Check the status of the expert onboarding process. The identity is derived from your connector session. IMPORTANT: analystId is an internal reference — do not display it to the expert.
schedule_interview Schedule your ~15–20 minute expertise deep-dive interview with the Fodda AI interviewer to explore forward-looking predictions, contrarian views, and practical methodology edge cases. You can specify a datetime (UTC ISO string) and localTimeStr (human-readable time, e.g.
get_my_earnings Check the expert\
fodda_mcp say_hello Returns a greeting.
Permissions 4
network medium filesystem low shell high env_vars low